6:00 PM – 8:00 PM EST
Recap
main_stage
Ugly Talk: 2025 Learnings & 2026 Priorities in D2C & CPG
Photo gallery
6:00 PM – 8:00 PM EST
About Event
E-commerce won big in 2025 and it also got louder. More channels, more "best practices," and messier signals. This session cuts through the noise: candid 2025 post-mortems (missed bets, near-misses, pivots) paired with the most useful 2026 predictions. Trends, tactics, and tech you should actually track. It's the straight-line intro: what really happened, what really matters next.
Why You Should Attend
Learn directly from veteran e-commerce founders. Their 2025 battle-tested lessons and what they're betting on in 2026 so you can shorten your own learning curve.
Get extremely practical. Every tip is actionable and e-commerce-focused: playbooks you can test immediately.
Grow your edge through peers. Compare notes, stay on-trend, and build relationships that help you punch above your weight.
Featured speakers.
Jade Beguelin co-founded 4AM SKIN after roles as a derivatives trader at JP Morgan and at growth agency Ampush. She was named to Forbes 30 Under 30 Class of 2025.
Steve O'Dell is Founder and CEO of Tenzo, an omni-channel matcha brand in 50,000+ locations, and COO of Breath Death, an oral care brand backed by TKO (WWE & UFC).
Kiki Couchman co-founded Sourmilk, a greek yogurt designed for your gut. She previously spent 4.5 years in private equity at Alpine Investors and studied Human Biology at Stanford.
Who's hosting it.
Brandon is the Managing Partner of New Edition, a fractional Head of Content shop for eCommerce brands, thought-leaders and service providers. He has spent over a decade in digital marketing at companies such as Atlantic Media, Meredith Corporation and Axios.
Questions? Talk@UglyTalk.com
Location
Shopify New York
131 Greene St
New York