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UGLY TALK: BUILDING FANDOMS IN 2027

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Ugly Talk: Building Fandoms in 2027

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OCT27

6:30 PM – 8:30 PM EDT

Nomadworks, New York

About Event

A customer buys once. A fan brings people with them.

Getting there takes months of showing up. Listening. Keeping promises. Giving people a reason to care when you are no longer in their feed.

This Ugly Talk gets into the work behind real fandom. The creator calls that went nowhere. The community plays that looked dead for months. The moment loyal customers pushed back and the brand had to answer.

No follower-count victory laps. Just the decisions, mistakes, and proof behind communities that stick.

Why you should be in this room.

  1. 01

    Learn why Gen Z and Gen Alpha do not move through your funnel and what actually moves them from discovery to advocacy.

  2. 02

    Hear why the brands with the most devoted online communities are the ones who showed up offline first.

  3. 03

    Hear what brand owners actually use as early signals that loyalty.

  4. 04

    Learn what to keep doing when the community goes quiet and every instinct is telling you to pivot

What's on the table.

  1. 01

    Building superfans at scale: What makes customers care enough to bring other people in.

  2. 02

    Measuring fandom: The numbers that matter after likes and reach stop telling the truth, and how to prove community ROI to finance.

  3. 03

    The slow build: What to do when months of work look like nothing is happening. Most brands quit at month three.

  4. 04

    Discovery vs. loyalty: Why Gen Z does not move through your funnel and what the brands earning their advocacy are doing instead.

Featured speakers.

Kirsten (Kiki) Couchman

Kirsten (Kiki) Couchman

⁠

Co-Founder @ Sourmilk

Kiki (Kirsten) Couchman is the co-founder of Sourmilk, a greek yogurt designed specifically for your gut. Together with her best friend Elan, they are on a mission to heal America's gut through real whole foods. Prior to this, Kiki worked in private equity for 4.5 years at Alpine Investors. She received a BA from Stanford University (where she met her co-founder Elan!) in Human Biology.

Chau Mui

Chau Mui

⁠

Co-Founder @ Ciaooo Media

Chau Mui is Co-Founder and Executive Producer of ciaooo! Media, a New York creative culture studio. Through strategy, content, and IRL activations, ciaooo! helps brands turn customers into communities, and communities into superfans. Chau has led that work for Stetson, Zara, and MyFitnessPal, learning what makes community grow on both sides of the equation: measurable returns for the brand and real belonging for the people. Her perspective sits right in the middle, where fandom becomes good business.

Iqram Magdon-Ismail

Iqram Magdon-Ismail

⁠

Founder & CEO @ JellyJelly

Iqram Magdon-Ismail is the co-founder of Venmo and the founder of JellyJelly, a video app where creators post short videos and get rewarded. He started his career building products that move money and people, and has spent two decades at the intersection of payments, social, and creator culture. At JellyJelly, he's building a platform where authenticity beats polish and creators earn directly from their audience. His work has been covered widely, and he speaks about startups, money, and the future of the creator economy. He lives in New York City.

Jesse Multani

Jesse Multani

⁠

Founder @ BIDLYY

Jesse Multani is the founder of BIDLYY, an AI-powered creator marketplace that helps creators and brands turn audience engagement into monetizable experiences. Previously, he founded Ehtrix Gaming, growing the platform from zero to over 2,000 users and generating microtransaction revenue through product development, paid acquisition, and partnerships with gaming influencers. His work explores how creators and brands can transform audience attention into deeper engagement, exclusive experiences, and new revenue streams.

Who's hosting it.

Rob Fajardo

Rob Fajardo

⁠

Founder @ LeaveNormalBehind

Rob Fajardo is an entrepreneur, operator, and cultural architect whose work centers on a simple question: what does winning look like? Early in his career, Rob helped drive the fidget spinner phenomenon by building and activating an influencer network across Instagram and Facebook, reaching over 150 million people. Since then, he has worked with brands including DoorDash, Lowe’s, FedEx, Converse, Red Bull, and Wyndham Resort Group, and has been featured in Forbes, Entrepreneur, Inc., Thrive Global, and BuzzFeed. Rob is the founder of Leave Normal Behind, a global network of purpose-driven leaders, creators, and investors built around meaningful connection, personal growth, and human flourishing. Over the past decade, he has brought together people across industries and generations through designed gatherings and strategic collaborations. He also serves as Head of Operations for the School of Content at The School of Hard Knocks, one of the world’s largest business media platforms with 26M+ followers, where he coaches business owners generating six to nine figures on go-to-market. In addition, he is a Strategic Advisor to The AI Collective, the world’s largest AI community, with 70,000+ members across 25+ global chapters.

Who's getting in.

  1. 01

    Founders of CPG and consumer brands past the first wave of paid growth.

  2. 02

    Brand and marketing lifecycle leaders responsible for loyalty and retention.

  3. 03

    Community and social leads at brands that already have a fanbase and want to understand it.

  4. 04

    Creators building their own audience or working with consumer brands.

  5. 05

    Marketers trying to reach Gen Z and Gen Alpha who care about advocacy, repeat purchases, and long-term growth.

Questions? Talk@UglyTalk.com

Location

Nomadworks

1216 Broadway

New York, NY 10001

United States

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