Recorded live at The Yard in Herald Square, this Ugly Talk gets into the unpolished reality of building and scaling a food and beverage brand in 2026. Not the highlights, but the messy formulation tweaks, the grind of pounding the pavement in NYC, and the hard-earned lessons of moving product off a retail shelf.

Topics Covered

• 2026 strategy from founder hustle to scalable business
• Community as a growth engine
• Retail reality vs. hype
• The ugly side of R&D and flavor failures

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